You will be wearing several hats if not heads this term ...
You are a whole production company in one (or two)!
Now you need to put on your publicity hat to think about how you might promote your film.
Create a visual pitch or draft for your film poster. At least one full mock up in Photoshop would be ideal - a real designer would try out several possibilities. You should use scanned sketches, planning photos or 'found images' which meet your compositional requirements and experiment with layout and fonts.
Of course you can also include a digital scrapbook with a variety of images/ trial fonts/colours/effects for the title and anchorage components. Try using a Powerpoint slideshow to indicate/animate the build up of different design layers and ideas
Your poster pitch should include all the elements of the checklist in order to answer the following.
- What is the visual/narrative heart of the film? What production shots will you need to plan to take if you are to convey this?
- How will you target your audience?
- What codes and conventions will you adopt or challenge?
- What font(s)/layout will you adopt?
- What sfx/colour saturation will you need?
- How can you achieve the look/design you want?
Make sure you annotate your work and deconstruct the choices you are making. Be detailed and purposeful and persuasive. Present it any way you want which is clear, creative and demonstrates digital excellence!
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