Evaluation

= 20marks

Is your blog building a secure evidence base to help you answer these questions?

Check in your planning book and see below

Marking Criteria for Research and Planning

Interim Evaluation of Blog

Research and Planning = 20 marks

Do you meet the marking criteria for

excellence?

Check in your planning booklet and see copy posted on the blog

You need to be

consistent, thorough, explicit, and creative

in response to every bullet point!

One embedded slideshow won't get you an A....

You won't get a good mark if your links don't open .....

All Film Poster Research and Planning to be complete for presentation in class

October 19

Film Poster Planning (4)

You can either do this as a follow up to your film poster pitch or include it in the presentation.

Either way you need to clearly identify
1.
The name of your film production company

This will appear on your poster and film credits. Design a logo if you like! It's essential if you are working as a group and helpful if you are working alone to create a brand identity for yourself. ('The Apprentice' may be daft but it's not entirely wrong from a strategic point of view - just choose a better name than Synergy or Apollo!)Your name will help you keep a clear focus on a meaningful industry context for your film and its ancillary products and make some sense of all those hats you are wearing. You will get marks for this kind of awareness and its impact on your creative choices in both the blog and the evaluation. Look at all those films on Youtube .. the ones up for competitions usually have production company names ...

2.
5 -10 planned (ie storyboarded) production shots you will take while filming.

The shots that are not used for the poster will be needed for the Film Review page. Professional designers curse film makers who do not plan ahead and take good production shots. You cannot go back later and sort this out and you will be very busy while filming. Don't assume you will remember to take production shots if they are not on your to do list! Of course you can seize the moment and take unplanned ones too...

Film Poster Pitch (3)

You will be wearing several hats if not heads this term ...


You are a whole production company in one (or two)!

Now you need to put on your publicity hat to think about how you might promote your film.


Create a visual pitch or draft for your film poster. At least one full mock up in Photoshop would be ideal - a real designer would try out several possibilities. You should use scanned sketches, planning photos or 'found images' which meet your compositional requirements and experiment with layout and fonts.
Of course you can also include a digital scrapbook with a variety of images/ trial fonts/colours/effects for the title and anchorage components. Try using a Powerpoint slideshow to indicate/animate the build up of different design layers and ideas

Your poster pitch should include all the elements of the checklist in order to answer the following.

• What is the visual/narrative heart of the film? What production shots will you need to plan to take if you are to convey this?
• How will you target your audience?
• What codes and conventions will you adopt or challenge?
• What font(s)/layout will you adopt?
• What sfx/colour saturation will you need?
• How can you achieve the look/design you want?
  
  Make sure you annotate your work and deconstruct the choices you are making. Be detailed and purposeful and persuasive. Present it any way you want which is clear, creative and demonstrates digital excellence!
  

DO NOT FORGET TO TRY OUT IDEAS ON YOUR TARGET AUDIENCE = PRIMARY RESEARCH