Moving On ...... Your Film Review Page

You should now have completed a second draft of your Film Poster which incorporates the annotations I made on the first draft. I will give you further written feedback on this provided you print the poster in colour and give me a copy. You will then have until February 8 2011 to do any final tweaking of the design.

Most of you could get level 4 for your design ... but won't unless you sort out your anchorage and layout/size issues. You need this feedback!


You also need to check and update your blog if necessary. All Research and Planning should be completed by December 14.



The research/planning and construction of the Film Review Page will follow the same format as for the poster. All the research should be completed this term and a significant part of the planning.

All you should need to do next term is write the text of your review in response to your completed film and insert it into the design you have already planned. We will deconstruct existing reviews and view films/draft text together in class in January.

Blog Post One : a survey/overview of at least 3 relevant magazine contexts for your Film Review Page, thinking carefully about issues of audience and coverage/content and evaluating the relative suitability of existing contexts for your film review page.

Blog Post Two : a detailed deconstruction of a specific and relevant Film Review Page, paying careful attention to design codes and conventions and how these might influence your creative choices.

Blog Post Three : a detailed plan of your page, (for the time being using a mock up font like dingbats for the review text) which comments on your intentions and links your creative choices to existing models.

Film Poster Construction

You should now be working on the final poster for your film.

There will be chances to modify your design and respond to feedback

but

You must print and hand in a proof copy of your completed poster by the end of the lesson

November 9 for me to mark/annotate.

Step One : complete the checklist given to you in class November 2. This requires you to finalise the concept underpinning your design and all the anchorage text. I will make a copy and return it.

Step Two : select the production shot(s) and fonts you will use for the poster. You will be able to use additional photos on your review page.
Do not lose/discard anything!

Step Three : construct the poster using Photoshop. To get a level 4 for construction you will need evidence of digital excellence in the manipulation of images and text and authentic/industry appropriate choices of layout and font and a clear awareness of your target audience and genre.

Step Four : save design as a pdf (preferably) and print.

Remember to track/ keep a record of your construction process and the decisions/changes you make along the way.
You will need these for your Evaluations and possibly in the exam.

Good Luck!

Evaluation

= 20marks

Is your blog building a secure evidence base to help you answer these questions?

Check in your planning book and see below

Marking Criteria for Research and Planning

Interim Evaluation of Blog

Research and Planning = 20 marks

Do you meet the marking criteria for

excellence?

Check in your planning booklet and see copy posted on the blog

You need to be

consistent, thorough, explicit, and creative

in response to every bullet point!

One embedded slideshow won't get you an A....

You won't get a good mark if your links don't open .....

All Film Poster Research and Planning to be complete for presentation in class

October 19

Film Poster Planning (4)

You can either do this as a follow up to your film poster pitch or include it in the presentation.

Either way you need to clearly identify
1.
The name of your film production company

This will appear on your poster and film credits. Design a logo if you like! It's essential if you are working as a group and helpful if you are working alone to create a brand identity for yourself. ('The Apprentice' may be daft but it's not entirely wrong from a strategic point of view - just choose a better name than Synergy or Apollo!)Your name will help you keep a clear focus on a meaningful industry context for your film and its ancillary products and make some sense of all those hats you are wearing. You will get marks for this kind of awareness and its impact on your creative choices in both the blog and the evaluation. Look at all those films on Youtube .. the ones up for competitions usually have production company names ...

2.
5 -10 planned (ie storyboarded) production shots you will take while filming.

The shots that are not used for the poster will be needed for the Film Review page. Professional designers curse film makers who do not plan ahead and take good production shots. You cannot go back later and sort this out and you will be very busy while filming. Don't assume you will remember to take production shots if they are not on your to do list! Of course you can seize the moment and take unplanned ones too...

Film Poster Pitch (3)

You will be wearing several hats if not heads this term ...


You are a whole production company in one (or two)!

Now you need to put on your publicity hat to think about how you might promote your film.


Create a visual pitch or draft for your film poster. At least one full mock up in Photoshop would be ideal - a real designer would try out several possibilities. You should use scanned sketches, planning photos or 'found images' which meet your compositional requirements and experiment with layout and fonts.
Of course you can also include a digital scrapbook with a variety of images/ trial fonts/colours/effects for the title and anchorage components. Try using a Powerpoint slideshow to indicate/animate the build up of different design layers and ideas

Your poster pitch should include all the elements of the checklist in order to answer the following.

• What is the visual/narrative heart of the film? What production shots will you need to plan to take if you are to convey this?
• How will you target your audience?
• What codes and conventions will you adopt or challenge?
• What font(s)/layout will you adopt?
• What sfx/colour saturation will you need?
• How can you achieve the look/design you want?
  
  Make sure you annotate your work and deconstruct the choices you are making. Be detailed and purposeful and persuasive. Present it any way you want which is clear, creative and demonstrates digital excellence!
  

DO NOT FORGET TO TRY OUT IDEAS ON YOUR TARGET AUDIENCE = PRIMARY RESEARCH