Film Poster Research (2)

Detailed Deconstruction : due Tuesday October 5

Use the checklist and the checklist headings (hard copy given out and Word doc stored in Media folder on P Drive) to analyse one poster much more fully in context of the research and planning you are doing for your film.

It should be a film poster which is significant for the development of your own ideas for a poster for your film, bearing in mind your anticipated genre, themes, mood, audience etc. You need to deconstruct it in detail, explicitly explaining/discussing how its use of codes and conventions relate to your choice of genre and target audience for your short film as presented in the pitch /synopsis you have completed. Really think about how your chosen poster was constructed. Imagine you had to re make it from scratch ... what would you have to do?! Include analysis of font(s) and layout.

Film Poster Research (1)

HWK 1 : An overview (due Tuesday 28 September)

Digital evidence (on blog/ in (annotated?) powerpoint slideshow) of
An introduction to the task
· the genre of your film
· its anticipated audience
· its potential screening opportunities
Secondary research
deconstruction of 3 contrasting film posters in relevant genre
Primary research
audience feedback : response to posters

Think visual, think interactive!

http://www.imdb.com/

http://www.impawards.com/

September 2010

These blogs need to be smokin'!

Whatever happened to all your lovely Mediatheque research?

Headline news

OCR will reward creative, lively, interactive blogs. They will mark down text heavy work which looks like a series of mini essays, written up retrospectively. They do expect serious evidence of engagement with weekly and sometimes daily posting, particularly when you actually start filming .....

You are prospective film makers with an opportunity to showcase your work and your creative identity. Make the most of it!

Check out the links to exempla blogs, particularly Sarah who was awarded a sound A grade. What does she do well? Is there anything she could improve?
What do you think of Oli's blog ( he worked as part of a group called 'Manflick' - I think tongue in cheek!). You can use his links to browse the group's work but I think his blog is the strongest of his group. This blog has an excellent 'brand identity' and the poster/film review page are particularly impressive (and planned/analysed in detail) . The blog itself is entertaining with very varied contents and really makes you want to see their film.
Some of the blog links do not open or display properly in school so you will need to look at home.

You should now be posting about the research you have done which is helping you plan your short film pitch for Ms Raison, including at least one detailed deconstruction of the conventions used in a film you have watched.

Did you know that sometimes a film poster is designed before a film is made to support a pitch for funding? This is real media practice. On Tuesdays we are going to start researching/blogging about poster design. You could design a pre production poster to accompany your pitch!

Mediatheque trip

You will have time to browse but I would like you to watch

Borderline : Alex Chandon (4 minutes)
Milk : Andrea Arnold (10 minutes)
Sundial : William Raban (1 minute)
Girls' Night Out : Joanna Quinn (6 minutes)
Project One : Yohan Forbes (5 Minutes)

Questions to blog

What expectations are created by the title in combination with the length?

What can you find out about the director and possible genre beforehand?

What other titles will you follow up from the list you were given? Why?

Thinking about your audience .....

• Get some feedback from your peers about which short films they are viewing and where/when they watch them.
• Which do they enjoy and why?
• Which film titles appeal to them on the Mediatheque list?
• Which films would you collect into a programme for a short film festival for your peers?
• How would you 'sell' or market it?

My next post will embed links to examples of real life opportunities for the exhibition of your short film (you will need to research this to design an authentic poster)

Keep checking and keep posting.

All of you now have individual feedback. Please read!
Please comment!

Welcome to A2!

Your blog is the place to record all the Research and Planning you undertake for your short film and its ancillary products (a film poster and a film review page). We suggest you work directly onto the blog as much as possible and also keep all paper records like shot lists carefully so they can be transcribed or scanned in later. It’s worth 10% of the whole A2 so please take it seriously!!
We will regularly post instructions and prompt questions here on the CSG Media A2 2010/11 blog so make sure you follow it by adding the URL to your individual blog and check in at least once a week. Please also check your individual blogs for comments.

At the moment you should be viewing (and recording URL links if possible)as many short films as possible, particularly examples which model the genre you are interested in constructing yourself.
You should post at least once a week
Your blogs should closely deconstruct the films you watch
· Which codes and conventions does the film use which indicate the genre?
· Which specific shots/editing techniques/uses of sound are memorable and

interesting and why?
· What impact is created by the mise en scene ?
· How is the film structured? (Think about beginnings, development of storyline,

endings )
· Which elements of the narrative do you recognise as archetypal or iconic

(eg Quest, Rags to Riches etc)

http://portal.unesco.org/ci/en/files/24367/11757852251documentary_script.pdf/documentary_script.pdf
· Which films have inspired you and why?

And then explore
· What would you like to achieve in your film?
· What are your preliminary ideas?
· What are the implications for your own planning (eg locations, lighting etc .. you need to

start a ‘How can I .........?’ list!)