Marking Criteria for Research and Planning

Interim Evaluation of Blog

Research and Planning = 20 marks

Do you meet the marking criteria for

excellence?

Check in your planning booklet and see copy posted on the blog

You need to be

consistent, thorough, explicit, and creative

in response to every bullet point!

One embedded slideshow won't get you an A....

You won't get a good mark if your links don't open .....

All Film Poster Research and Planning to be complete for presentation in class

October 19

Film Poster Planning (4)

You can either do this as a follow up to your film poster pitch or include it in the presentation.

Either way you need to clearly identify
1.
The name of your film production company

This will appear on your poster and film credits. Design a logo if you like! It's essential if you are working as a group and helpful if you are working alone to create a brand identity for yourself. ('The Apprentice' may be daft but it's not entirely wrong from a strategic point of view - just choose a better name than Synergy or Apollo!)Your name will help you keep a clear focus on a meaningful industry context for your film and its ancillary products and make some sense of all those hats you are wearing. You will get marks for this kind of awareness and its impact on your creative choices in both the blog and the evaluation. Look at all those films on Youtube .. the ones up for competitions usually have production company names ...

2.
5 -10 planned (ie storyboarded) production shots you will take while filming.

The shots that are not used for the poster will be needed for the Film Review page. Professional designers curse film makers who do not plan ahead and take good production shots. You cannot go back later and sort this out and you will be very busy while filming. Don't assume you will remember to take production shots if they are not on your to do list! Of course you can seize the moment and take unplanned ones too...

Film Poster Pitch (3)

You will be wearing several hats if not heads this term ...


You are a whole production company in one (or two)!

Now you need to put on your publicity hat to think about how you might promote your film.


Create a visual pitch or draft for your film poster. At least one full mock up in Photoshop would be ideal - a real designer would try out several possibilities. You should use scanned sketches, planning photos or 'found images' which meet your compositional requirements and experiment with layout and fonts.
Of course you can also include a digital scrapbook with a variety of images/ trial fonts/colours/effects for the title and anchorage components. Try using a Powerpoint slideshow to indicate/animate the build up of different design layers and ideas

Your poster pitch should include all the elements of the checklist in order to answer the following.

• What is the visual/narrative heart of the film? What production shots will you need to plan to take if you are to convey this?
• How will you target your audience?
• What codes and conventions will you adopt or challenge?
• What font(s)/layout will you adopt?
• What sfx/colour saturation will you need?
• How can you achieve the look/design you want?
  
  Make sure you annotate your work and deconstruct the choices you are making. Be detailed and purposeful and persuasive. Present it any way you want which is clear, creative and demonstrates digital excellence!
  

DO NOT FORGET TO TRY OUT IDEAS ON YOUR TARGET AUDIENCE = PRIMARY RESEARCH

Film Poster Research (2)

Detailed Deconstruction : due Tuesday October 5

Use the checklist and the checklist headings (hard copy given out and Word doc stored in Media folder on P Drive) to analyse one poster much more fully in context of the research and planning you are doing for your film.

It should be a film poster which is significant for the development of your own ideas for a poster for your film, bearing in mind your anticipated genre, themes, mood, audience etc. You need to deconstruct it in detail, explicitly explaining/discussing how its use of codes and conventions relate to your choice of genre and target audience for your short film as presented in the pitch /synopsis you have completed. Really think about how your chosen poster was constructed. Imagine you had to re make it from scratch ... what would you have to do?! Include analysis of font(s) and layout.

Film Poster Research (1)

HWK 1 : An overview (due Tuesday 28 September)

Digital evidence (on blog/ in (annotated?) powerpoint slideshow) of
An introduction to the task
· the genre of your film
· its anticipated audience
· its potential screening opportunities
Secondary research
deconstruction of 3 contrasting film posters in relevant genre
Primary research
audience feedback : response to posters

Think visual, think interactive!

http://www.imdb.com/

http://www.impawards.com/

September 2010

These blogs need to be smokin'!

Whatever happened to all your lovely Mediatheque research?

Headline news

OCR will reward creative, lively, interactive blogs. They will mark down text heavy work which looks like a series of mini essays, written up retrospectively. They do expect serious evidence of engagement with weekly and sometimes daily posting, particularly when you actually start filming .....

You are prospective film makers with an opportunity to showcase your work and your creative identity. Make the most of it!

Check out the links to exempla blogs, particularly Sarah who was awarded a sound A grade. What does she do well? Is there anything she could improve?
What do you think of Oli's blog ( he worked as part of a group called 'Manflick' - I think tongue in cheek!). You can use his links to browse the group's work but I think his blog is the strongest of his group. This blog has an excellent 'brand identity' and the poster/film review page are particularly impressive (and planned/analysed in detail) . The blog itself is entertaining with very varied contents and really makes you want to see their film.
Some of the blog links do not open or display properly in school so you will need to look at home.

You should now be posting about the research you have done which is helping you plan your short film pitch for Ms Raison, including at least one detailed deconstruction of the conventions used in a film you have watched.

Did you know that sometimes a film poster is designed before a film is made to support a pitch for funding? This is real media practice. On Tuesdays we are going to start researching/blogging about poster design. You could design a pre production poster to accompany your pitch!